February 2016
Wybo Pathbreaker
Wyborowa Wodka
Concerned about how many people of today are slaves to the dull and routine, Wyborowa called for you to follow the way of the vodka to new exciting worlds.
We created an app that encourages you to never cross your path, forcing you to always go to new places, set as a real life version of the classic mobile 'snake' game.
To launch the campaign we teamed up with american social media star Jon Paul Piques in Los Angeles and named him the Pathbreaker. His epic adventure lasted for three days and was documented in the main campaign film. Upon release, fans and followers were encouraged to download the app and explore their own path into the unknown.
With players in over 80 countries and over 1.6 million on the campaign film Pathbreakers have already snaked for thousands and thousands of miles, and the story continues.
