September 2015
JustAddSki
PEAK PERFORMANCE
How do we get our consumers to start dreaming about their ski season? We let users bring the season early by ushering in the snow.
On the hashtag JustAddSki, for every uploaded photo, a snow machine at the Hintertux Glacier at Zillertal, would produce fresh snow. The more pictures – the more snow, thus bringing the ski season closer and closer with every tag. As the snow pile grew, prizes from Peak Performance ski collection were also unlocked on the campaign website, and whoever took the best photo of them all, won a trip for two to the Hintertux Glacier and got to start the season earlier then ever.
