September 2017
Original Social Content
Casumo
Over the course of 3 months, we were tasked with creating fast and simple original content to populate the already existing Finnish "erase boredom" blog site, which features funny and engaging content.
Since our original content needed to be released often and be relevant to current online trends we set up a structure of analyses and fast idea generation with the client and our inhouse creative team. As soon as ideas would be approved we would partner with online creators and influencers for a quick production and a broader follower base on release.
Some of our original content highlights below:
Rainbow Pulla
We partnered with online Finnish celebrity Derya Dincer, for her to jump on the rainbow foods trend in a truly Finnish way. By creating a rainbow Pulla (Finnish traditional bun), along with a renowned Helsinki baker.
Better in a Sauna
To play on the popular Finnish past time of taking a Sauna, we partnered with 3 of the top youtube creators in Finland. With our creative direction they creates a series of 3 episodes where they try to do different things which would clearly not be better in a hot sauna, and made for entertaining viewing.
Results
During the course of the 3 months, a steady incline in followers was measured on the main content site, as well as a shift towards the site's core target audience mix.