September 2015
Vanilla Ice Calling Finland
CASUMO
When asked for a research piece by Casumo, Finns found their own country to be the most boring in the world. The same study also found Vanilla to be the ice cream flavour Finns found most boring. So we set out to change all that, by having Vanilla Ice speak directly to Finnish people and cheer them up.
We set up a skype call with Vanilla Ice and a panel with a sample Finnish population, and let Vanilla Ice ignite back the flame of love for this ice cream flavour. From Finnish jokes to the Finnish version of 'Ice Ice baby' and the national anthem, Mr. Ice brought joy back into the Vanilla name.
The video was spread on youtube as well as the brand's online fun-feed website to play on the brand's main promise, Erasing Bordeom.
