December 2015
Epic Banana Flip
CASUMO
Finns found their own country to be the most boring in the world, according to research carried out by Casumo. The same study also found Bananas to be the most boring fruit, but a banana isn't even a fruit, it's a berry . Regardless, we set out to make bananas fun again, by flipping them upside down. From frowning bananas to smiling ones, we took our mission to the streets and the net.
By creating a website where Finns could flip a smile on to the 1.4 million bananas consumed in Finland on a daily basis, we ensured that the whole world could get behind our mission to make this mis-understood berry, fun again.
