March 2017
Branding/Communication
Battery Energy Drink
For this popular Finnish energy drink with a market reach all over the world, we were tasked with updating the brands communication platform and concept as well as he production of several campaigns/activations throughout 2017.
Our approach was to show real people and real stories in a more naturalistic and clean perspective on energy drink branding than that of the large competitors.
Social Media
On social media we collaborated with a host of influencers from different backgrounds, sport, arts, tech, each with their own interesting story and journey, that we felt would resonate with our target audience.
Campaign: Battery Black Edition
Campaign: Battery Black Edition For Battery's launch of their first all black drink and can, we created a campaign focusing on 5 stories of people who come alive at night when the rest of us are sleeping.
We created digital and print billboards, a large selection of social media content and several TVC formats to promote its launch.
We also created a website which would hold a lottery competition for some prizes. The result was very good with a dramatic increase in sales over the same period the year before.