January 2013
Emotion Cube
Helsingin Sanomat
To promote their new site and to show that Helsingin Sanomat's news provokes emotions from its Finnish readers, we created a giant luminescent cube.
On reading news on our campaign site, users would select their emotion which would be mirrored on the cube in the form of a color.
Each emotion had its own color which tinted Helsinki's famous Kampi square, the color of Finland's emotions.
